published in The Atlantic
As businesses and organizations across the country fight with the loss of customers and patrons, they had to open possibilities for other revenue streams. Curiously, even as clothing retailers have been hit "harder than bars and restaurants," many turned to making T-shirts. Mull believes that the T-shirt acts as a cultural symbol to profess what we care about, but that no matter how interesting they may be, efforts like these simply "can't get a business through a pandemic."
110 days ago